Content production for the website

This is the first line I should use to draw your attention and show you the value of the article. I have 15 seconds, just like you do when you’re creating website content for your audience. Did it work? Whether you’re a new writer or an old hand at content creation, you can learn a lot about web copy. Capturing readers’ attention right from the first line is just the tip of the iceberg. Read on and I’ll tell you how to make your main website pages, such as the Home, About Us, and Services pages, stand out from the crowd, grab your audience’s attention and help build a successful business.

Choose a package!

The price of the package will be invoiced and settled on the basis of the service contract after its completion.

Content production400-600 words

50 €

BLOG ARTICLE

needs , activity assessment
keyword research
creating custom content
suggestions for formatting and text splitting
Indication of H1, H2, H3 headings

I am interested

Content productionup to 6 pages

250 €

WEBSITE

needs , activity assessment
keyword research
creating custom content
suggestions for formatting and text splitting
Indication of H1, H2, H3 headings

I am interested

What is web content/text?

Website text usually refers to the main text on a website, the purpose of which is to sell a product or service. These are the words that guide visitors through the site, explain the brand concept, and inform people about the services. Typically these include the Home page, About Us, Services page, and FAQs.

So what makes good website content? First of all, it must match the search intent of potential customers. You want to help them solve their problem and take action, i.e. conversion, which could be a purchase, a subscription to your blog, or other newsletters.

The most important thing for any writer is to understand the purpose of the text. Knowing the end goal from the start will help you craft the perfect content and the ideal call-to-action (I talk more about CTAs in the copywriting tips). The purpose of the text supports the goals of your business. To help you, I’ve included some questions that will help you understand what those goals are.

Questions to ask yourself

Define your goals! What do you want to achieve with the content, who is it for? Does the website aim to sell a product or service? Is it to increase revenue from advertising? Or is your goal to build a community?

Get to know your audience! To write copy that captures your potential customers, you need to get into their mindset. Let’s assume that sales are your primary goal. You can only determine the best ways to sell if you know your audience. The more you know about your prospects, the better you can convert them into paying customers. Who and what kind of people will visit your site? What problem will they be looking for a solution to? What search terms would they type into the Google search bar? Defining a buyer persona, for example, is a great marketing exercise that can help you to identify who you want to target with your products or services.

Show up your competitors! The easiest way to do this is to simply Google their main product or service, see which pages are ranking first, and check what they’re doing and how they’re doing it. What is the primary service they offer? What type of content do they use: success stories or videos? What audience are they targeting?

Tips for writing

Writing relevant, interesting, attention-grabbing texts requires hard work, good writing skills and the ability to predict visitors’ questions in advance, and I’m not talking about the crystal ball. There are more sophisticated techniques.

Grab the reader’s attention in the first line! As I mentioned at the beginning, you may only have 15 seconds to grab your reader’s attention. If you do that, your new challenge is to get the reader to stay on your page. You can start your text with some exciting facts, a one-sentence story, or a question. Make sure that after reading the introduction, people want to read the content that follows.
Make the text quickly scannable and readable! The layout is very important. Most people read at a glance, so to make text easy to scan, include headings, bulleted or numbered lists, eye-catching subheadings, and white or negative space between paragraphs.
Help readers navigate! Remember that audiences find web content through multiple pathways. It could be from a post shared on social media, through links on other websites, marketing emails, or search engine results pages. The people who get your message may not be familiar with your brand. They’ll be grateful if you make it clear what your business offers and include relevant links with more details in the text.

It’s also a good idea to highlight links to your social media accounts in a prominent place to create a connection between your brand and visitors. They may leave your site, but regular users of social media who happen to visit your pages will come across your ads, posts, and calls to action from time to time and return to your site.

Talk to your readers as if you were talking to a friend! Create a connection between your brand and the customer. Such techies could be:

Direct address: use the word “you” to address the reader, the word “we” if you’re talking from the company’s perspective and the word “I” for a personalized tone.
The average reader reads at the level of a 7th or 8th-grade student. If you use simple language, your readers may better understand and remember what you are trying to talk about.
Use short sentences – these will help you get your message across clearly.
Limit the use of adverbs and adjectives to keep sentences short and punchy.
Avoid using jargon – not all readers are experts, so instead of using technical terminology, use simpler alternatives and hyperlink to other articles with more background information.
Give concrete examples! Readers are better able to visualize what you are saying with examples than with complex and complicated statements.
Avoid spelling, grammar, and punctuation errors.

Encourage readers to take action

Remember when I said you need to know your goal from the beginning? Now is the time to apply that knowledge. The goal of your web content is to inspire some kind of action. Maybe you want visitors to make a purchase, subscribe to your blog, join your mailing list, etc. Including a clear call to action, with words like “Join”, “Sign Up”, “Call Me”, “Subscribe”, “Check It Out” and “Learn More” can help you trigger the desired action.

Prove that CTA is worth the effort

A good strategy is to back up your claims about your products or services with evidence. This could be a success story, original research data, customer testimonials, a partnership with a relevant expert, or even diplomas, qualifications, or CVs that support your own skills. This will help to demonstrate your expertise and remove any doubts that may be holding the client back.

Take home visual elements
People remember only 20% of what they read, but 80% of what they see, hear and do. Adding infographics, images, graphs, videos, quizzes, calculators, games, or maps to your text will help people process information and capture their attention.

These are the main aspects of writing a meaningful, attention-grabbing text. If you feel you can’t do this to the level your readers would expect, let me do it for you 😀