Logo and branding
A logo is a graphic trademark, emblem or symbol that is commonly used by commercial businesses, organisations and even individuals to promote instant public recognition. Logos help people to identify what a business does and what it stands for. The main purpose of a logo is to differentiate you, to make people feel something and to encourage them to do business with you. Logos are a very important part of corporate identity design, because they are the first thing people see. The logo should be memorable, unique and represent all aspects of the company.