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arculattervezes Hannah Design

Logo and branding

A logo is a graphic trademark, emblem or symbol that is commonly used by commercial businesses, organisations and even individuals to promote instant public recognition. Logos help people to identify what a business does and what it stands for. The main purpose of a logo is to differentiate you, to make people feel something and to encourage them to do business with you. Logos are a very important part of corporate identity design, because they are the first thing people see. The logo should be memorable, unique and represent all aspects of the company.

Pick your plan!

The price of the plan will be invoiced and settled on the basis of the service contract after its completion.

Logodesign / colours / variations


  • Needs assessment
  • Delivery of 3 logo varients
  • Logo colour variations
  • Brandbook + png, svg, jpg
  • 2 free modifications
I need this

Brandinglogo / business card / letterhead


  • Needs assessment
  • delivery of 3 identity plans
  • Brand colour variations
  • Brandbook + png, svg, jpg
  • 2 free modifications
I need this

Logo is the defining corporate element

The corporate world is a highly competitive field for small businesses and large corporations alike. That’s why you need to do everything you can to keep your brand in the spotlight and make it more recognisable. One best practice to gain relevance and credibility is to get a professionally designed logo that is in line with your business model. 75% of people will recognise your brand from your logo. Consequently, a good logo is extremely important to achieve sustainability and growth.

According to Forbes, a business has just seven seconds to make a first impression on a visitor. A logo has the potential to encourage people to make a quick decision and contact a company representative. If this is achieved and customers visit your store, whether physical or online, they are more likely to buy from you.

On the other hand, the lack of a logo creates a monotonous look that can alienate prospective customers. It doesn’t matter if your products are top quality or your customer service team is extremely knowledgeable. Failing to create a positive first impression can directly impact your ability to grow your business.

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Logo and image as identity

A good brand identity creates a reputable brand image, which makes your business more attractive and likeable. Your logo forms the basis of your brand identity, which is very important for a commercial entity to become more recognisable and grow.

Persuasive logos operate with one or two dominant colours and some kind of graphic element. Or the brand name can be defined by a distinctive font associated with your business (see Coca-Cola). The logo colour and style will appear on all your marketing activities, including emails, landing pages, packaging, business cards, letterheads, and rep products.

According to one study, incorporating the dominant colour of your logo into your logo can increase brand awareness by an impressive 80%. Customers will associate a particular colour with your business, which will increase brand awareness. This means more people will associate your logo with a good customer experience and high-quality products, improving your sales.

Characteristics of a good logo and branding

Simple: a simple logo can be perceived and remembered in a split second. It is distinct, effectively conveys the brand identity, and attracts potential customers. Iconic logos are free of excessive effects, no photos, or complex and colourful graphics. The principle of less is more applies here.

Relevant: the logo is a visual representation of the brand. It should therefore be relevant to the company it represents. Small businesses need to gain a foothold in the marketplace, using a logo that identifies with their business plan and fits with their operating principles.

Versatile: As the logo will appear on all physical and online marketing materials, it should be versatile and variable. Versatility allows the logo to be scaled up or down without losing its core message. A good logo is therefore capable of being used in different media without losing its dominance.

Memorable. It is easy to recall, even if you have only seen it once.

Timeless: Because a logo is a visual representation of your business, you want it to remain timeless after many years. Aim for longevity in your logo design, as it should be timeless and durable despite changing trends. Of course, even the logos of big brands are updated and redesigned from time to time.

Distinctive: An effective logo makes your brand more noticeable and recognisable in a crowded marketplace, differentiating it from competitors. As a result, ensure that your logo is distinct and not confused with the branding of competitors in your field.

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