Needs assessment - Hannah Design

Current status

Below we take stock of your current online presence.

Does this company currently have a website?

I have and I am happy with the current one

I have one, but it's outdated, old, I want a new one

No, but I would like you to make one for me

No and I don't want to

Current website address

Do you sell (or plan to sell) a private label product?

Yes and there is packaging/label designed for it, I don't need it again

Yes, but I don't have the packaging/label for it yet, you could design it for me

Yes, it has packaging/label but the design is outdated I would like a new one

No and I don't want to

Tell us a few words about your products

Does this company currently have a logo and/or image?

I have and I am happy with the current one

I only have a logo

I have one, but I am not happy with the current one, I want a new one

No, I would like you to create a design for me

No and I don't want to

What other platforms are you present on?

Who are your direct competitors?

What other mail client do you use?

Let's look in more detail at what your business does

Below we assess your market, your competitors, your goals

What does your business do? What are you better at than your competitors?

What is your motto or slogan?

What is your goal for your brand/business? What problem does your product/service solve?

What makes your product/service unique?

Do you sell offline or online? (you can choose more)

Online (web)

Offline (shop, salon, workshop)

Fairs, market

Defining your target audience, narrowing the market

Defining your target audience is key to an effective and targeted marketing strategy. If you know who the people are who are most likely to be interested in your product or service, it's much easier to deliver relevant messages and reach them effectively. If you don't narrow down your market, your marketing messages will be too general and less effective. Too broad a target audience results in your marketing efforts not reaching the most relevant people. This in turn can lead to lower conversion rates, fewer sales and lower returns on your marketing investment.

Who is your target audience? Do you have a specific target group (buying persona) that you want to market to (you can specify more)?

Women

Men

For children through parents

For teenagers

for 20-30 year olds

for people aged 30-50

for people aged 50-70

70+

Is your target group geographically specific?

yes

no

Where and in what area is your target group located?

Is education relevant for your target group?

Yes

No

What qualifications are relevant for your target group (you can list more if you separate them with a comma)

What content does your target audience prefer?

Written, printed

Written, online

Audio (podcast)

Short video (YouTube Shorts, TikTok, Instagram Reels)

Long video (training, webinar, interviews, product demonstrations)

What is your goal with your online presence (web, branding, social media)?

Here's what you need to reach your target audience online and offline.

Why do you want a new look or a makeover? (you can select more)

Current does not reflect who I am and what I do

No single identity and brand strategy

The current image contains outdated colours and elements

It is losing its relevance and needs to renew its brand

Changed the product or service

The competition takes a completely different (better) line

I (we) are going through a merger

The mission of my company(ies) has changed

Why do you want a new website?

The old team was bad

My old developer left me

I do not like it and would like to renew the design

The basics of the website are wrong (wrong template, page builder, too many plugins)

I want to refresh my marketing

I want to migrate to a new system (e.g. from Shoprenter, Joomla, custom development, Wix)

Is there any other reason why you want the new website?

Design

To build your website, I will need some more basic information.

List 3-5 websites, companies, brands that you like.

What specifically do you like about the above and why?

Do you have an existing logo or corporate identity manual?

I have

I don't have

Upload your logo (.jpg and .png)

File selection

Are there any colours you could imagine on your website or for your brand?

Yes

No

Colour palette idea for websites

Recommended text/font color
Adobe Color Themes - előre elkészített színsémák könyvtára
Coolors - előre elkészített színsémák, automatikus színsémagenerátor, képen alapuló színsémák
Flat UI Color picker - ajánlott színek gyűjteménye a "flat design" rendszerben
Material Palette - színsémák "material design" létrehozásához, automatikus színpaletta 2 kiválasztott színhez
50 website colour scheme inspirációk a Canva ingyenes online képszerkesztő blogon

The MAIN COLOUR of your design, hexadecimal or RGB code (this should be included in 10% of the user interface design, a contrasting colour used to draw attention to key elements of the website, such as call to actions or buttons).

Colour picker

The hexadecimal or RGB code of the OTHER ARCULATIC COLOUR (must be 30% in the user interface design, e.g. icons, graphics, dividers).

Colour picker

WHITE COLOUR (white space) hexadecimal or RGB code (represents 70% of the design, background and empty space colour to give your content air)

Colour picker

Primary COLOUR hexadecimal or RGB code (never use all black, dark greys, blues, greens are much easier and more pleasant to read than printed products)

Colour picker

Do you have a specific font you want to use on your website?

Yes

No

Google letter pair ideas

Custom fonts should not be included in the design, because not all browsers may be able to handle them, Google's web fonts display beautifully and flawlessly in all web environments, and there are many different fonts.

Title font name (choose from Google Fonts only):

Body font name (choose from Google Fonts only):

Functionality

For your website to work, I will need some more basic information if you ticked the box at the beginning that you need a website from me.

Basic and extra features and settings I do for the websites I build

Domain, SSL and hosting setup, registration or relocation
WordPress, Salient Template, WpBackery site builder installation, favicon setup
Installation and configuration of security plugins (Akismet, Wordfence)
Installation of premium plugins ( Seopress, FluentForm, Wp Rocket)
Install and configure an appointment booker (with Amelia premium add-on)
Search engine optimisation with SEOpress (plugin installation, configuration, training)
Installation and configuration of the form management system Fluent Form
WP Rocket Cache and optimisation
Google site kit by google installation, search console, GA, Page Speed setup
Connecting and configuring Google map API
Create clean vector graphics that match the colours of the page
Create menu
Create a custom header and footer
Design of content, pages and subpages
Creating a sitemap /(to help Google robots find and crawl your website)
Create email address(es), set up mailing in requested mail client
Newsletter management system (installation, configuration, subscription form)
Cookiebot account creation and configuration,
Create imressum, privacy pages, insert sample text (this can be modified later with a lawyer)
Include social media links
Create and set up Open Graph graphics
Image optimization
Responsive design (optimised for mobile and tablet)

What type of website do you want?

Entrepreneur website / Business page

One pager / landing page / one page website / sales page

Blog / online magazin

Webshop / online store / other filterable, searchable content (e.g. real estate)

Online tanfolyam oldal (Learn Dash + Woocommerce)

Will there be direct sales on the site, will the site function as an online shop?

Yes

No

Egyéb oldalak

Tartalom

What pictures do you have of your business? (people, products, places)

Own pictures taken by a professional photographer

Good quality own pictures

I would use stock photos / images downloaded from the Internet

I have no pictures at the moment

How are the texts for the website prepared?

I / Team member would write the texts

I like to get high

I would leave it to an external copywriter

Final questions

We are almost done, just answer a few more questions for me please.

How did you hear about me?

When would you like us to start working together?

Is there a specific date by which we need to be ready?

Yes

No

Date:

How do you want to manage the website once we're done?

I (and my team) would handle everything

I would leave it partly to you

I would leave it entirely to you

I would only leave the monthly maintenance to you

Please fill in the questionnaire so that I can better understand your needs.

Survey.

Contact details

Current status

Let's look in more detail at what your business does

Defining your target audience, narrowing the market

What is your goal with your online presence (web, branding, social media)?

Design

Colour palette idea for websites

Google letter pair ideas

Functionality

Basic and extra features and settings I do for the websites I build

Tartalom

Final questions

Contact me

Follow me on the social media!