Overview
I have created a website or a webshop for several projects of the Pure Gold Organic group, but the company itself didn’t have a website where I could summarise what they do, so it was time to do this.
Pure Gold Organic
Web design and content production
The iconic Pure Gold Organic gold colour was not left out of the company’s main/collectibles page, and as their liquid mushroom extracts are one of their oldest and most successful products, the main elements of the design are based on this theme.
I complimented the gold with warm earth tones, with beiges, browns, and greys being the main colors on the page. As I know a lot about the company’s activities and as a naturopath, this theme was obvious to me, I also created the text and content of the site.
Project
Design and construction of PGO Group’s collection website
Customer
Vitamin Trade Kft.
My tasks
UI/UX, Responsive Web design and content production
Responsive Web Design
My primary goal was easy readability and simple navigation with as little resizing and scrolling as possible.
Earth Colours
I used warm earth tones in line with the company’s image, and I tried to achieve a natural and harmonious look.
Fast website
Besides the look, it was just as important to me that the site was fast and easy to use.
User experience
In addition to UI, the user interface, there is also a strong emphasis on UX, the user experience design.
Dominant colors
Dark Gold
#B4A06B
Dark Brown
#2F2A23
Light Brown
#5C544D
Light Gray
#E1D6C4
Typography
Source Serif Pro
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Poppins
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