Pure Gold Nutrition

Overview

From 2023, the Pure Gold Organic group would like to open its liquid mushroom extracts to the international market, so the entire original branding has been given a new image and packaging that is competitive in foreign markets as well, under the name Pure Gold Nutrition.

I have always been interested in the world of fungi, including the group of medicinal mushrooms, as a naturopath. I have tried the extracts myself and have experienced many positive effects, both in terms of vitality and in improving my ability to cope with stress. First I designed the logo, then the packaging, and finally the webshop design. For the PGN logo, I chose earthy pastel colors, with browns, beiges, and greens forming the basis of the design.

The wording of this website was written by a colleague of mine, based on my instructions, and I, as a naturopath, am responsible for its professional authenticity and accuracy. For all Vitamin Trade Ltd websites, I or my colleague wrote the copy, blog articles, advertising, and SEO content.

Project

Design and implementation of the complete image and online store for the liquid mushroom range

Customer

Vitamin Trade Kft.

My tasks

UI/UX, Responsive Web, Logo, Branding and Packaging Design, SEO (Search Engine Optimization), Marketing tools installation and setup